Paid Media Diagnostic
Find out what your paid media is actually doing
A fixed-scope diagnostic across five pillars, run on your real account data by a senior strategist working with the Equaliser platform. You get a written diagnosis, ranked by commercial impact, and a working session to walk it. No platform subscription required.Fixed price, typically £2,500 to £3,500, confirmed at scoping.
01
Measurement
Is what the platforms report actually true? Conversion wiring, attribution gaps, the numbers a decision can stand on.
02
Structure
Account architecture against spend: consolidation, segmentation, where the algorithm is being helped or fought.
03
Creative coverage
Where creative is carrying the account, where it is fatigued, and what the rotation discipline looks like.
04
Investment
Budget against opportunity: caps hit, headroom unfunded, spend defending positions that no longer pay.
05
Competitive position
Auction pressure, share trends, and whether the strategy answers the market you are actually in.