How good is your paid media, really?
The SCALE audit scores your Google Ads, Meta, and measurement stack on five pillars — Structure, Creative, Audience, Levers, Effectiveness. You get the score out of 100, the biggest gaps, and a 90-day roadmap your team can act on — not another PDF that collects dust.
No credit card. Connect read-only. Audit runs in ~10 minutes.
One page. Six pillars. 100 points.
Every pillar scores out of 20. We tell you where the points are and which one to fix first.
Architecture, naming, ad groups, negatives, match types — the account bones.
Ads, copy, RSAs, assets, fatigue signals. What the buyer actually sees and reads.
Targeting, lookalikes, exclusions, customer match. Who the buyer is and isn't.
Budget allocation, bids, pacing, channel mix. The dials you actually turn.
GA4, attribution, consent mode v2, offline imports. Can you trust the data?
A scorecard you can show your CFO. A roadmap your team can ship.
The score
Out of 100 across the five SCALE pillars. Read at a glance, defensible in a board meeting.
The gap list
The three to five items dragging the score down, with the reason and the expected lift.
The 90-day plan
Ordered by impact × effort. Each item carries a scope, owner, and target outcome.
Sign up, connect, get your score
Read-only connection to Google Ads and Meta. GA4 for measurement. The audit finishes before your next coffee.
Get my score →